Transform Parenting Team

Everything you need to know about the whole Transform Parenting Team

Tracey’s Story

tracey anderson askew transform parenting

How did I become a childbirth
and parenting educator?


I started as a teacher with a deep love and fascination for children. I learned everything I could about child development and what helps build potential. My classes were dynamic and reflected all learning styles, and the kids loved me because I kept it fun and engaging.

I thought I was going to be an amazing mum when I decided to have my own family, with all the things I knew. I knew so much about kids and secretly thought parenting would be a breeze.

Well, having 4 boys shattered that illusion and pursuit for perfection I was so intent on.

I did have a great start though. I had 4 amazing births, not all straightforward, but each one teaching me incredible things– to let go, to trust my body, to accept help, to discover I had more in me than I thought. I had incredible support to do this and I wanted others to have the same. That’s when I became a doula and also ran new mothers’ support groups.

While I was raising my children, I was fascinated by other people’s experiences and realised how poorly prepared we are, and sadly influenced by the myths we perpetuate in the media about how birth actually is. I then went back to study and did a graduate diploma in Childbirth Education.

When I started running my own classes, they were very popular because they were different from the hospital classes and addressed more of the psychology of giving birth. As I watched more and more people go through this, I realised just what a mystery birth is. It doesn’t matter how well you prepare – anything can happen on the day. This caused me to wonder how I can help people prepare for the mystery, the great unknown. What can I do, as a childbirth educator to make a real difference to how women go through birth and be ready to parent?

That’s when I came across a wonderful man by the name of Peter Jackson, who was the founder of Calmbirth. Peter helped me to see more clearly the role of the mind, particularly the subconscious mind, in the birth process. I trained with Peter and brought Calmbirth to Canberra in 2006. Over the years I’ve worked with over 3000 families from birth and often all the way through early parenting, as more and more people keep coming back for more understanding of their children and their own personal growth as parents. In 2019 we changed our name to Transform Parenting, as it encapsulates the understanding that we do transform as parents, and that we can better meet the ever-changing needs of our kids when we become conscious of our own transformation.

I have now left Calmbirth in order to deliver a birth course that is a culmination in my own personal experience and training, working directly with world-leading educators, authors and researchers in this space. There is more information coming out everyday about the power of our thoughts to influence our reality, and I love watching people open up to the realisation that they have a great deal to contribute to the birth process to not just survive it, but to thrive. I’m so proud of the community we have created and I would love you all to be a part of it.

Meet Your Facilitators

Tracey Anderson Askew

Tracey is the Director of Transform Parenting. She has 20 years experience and has worked with over 6000 new parents. She has four children and absolutely loves watching people change from being anxious about having their baby, to excited to becoming a parent.

Brendon Le Lievre

Brendon works with dads one-on-one and in groups as a dad coach to help set goals, develop strategies and  navigate new responsibilities. He is a dad himself and enjoys working with other dads to help balance parenting, career, relationships and themselves to be great dads.

kylie coad

Kylie Coad

Kylie is a highly experienced Birth & Post Natal Doula, Hypnobirthing Practitioner, Dancing for Birth Childbirth Educator & Baby Yoga & Massage Teacher. She is a passionate advocate for informed choice at birth. She thrives on empowering the mother within unfolding through birth, and bringing a woman’s intuition, a touch of comfort and an anchor of calm to hold the space for you. Kylie is a facilitator of our Thriving as a New Mum class.

Erika Lindlay

Erika Lindlay

Erika is a certified HypnoBirthing Educator and a Birth + Postpartum Doula.

Her passion for supporting families through one of the biggest transitions of their lives stems from her own birth experiences and personal journey into motherhood. As a mother to two young girls, Erika realises the opportunity for birth to be an empowering and transformative experience. As a HypnoBirthing educator, she guides and encourages parents to become informed and confident in their birthing choices. She also realises the delicate nature of the postpartum period and importance of nurturing and supporting the entire family.
Erika is a facilitator of our Thriving as a New Mum class.
Erika Lindlay

Our Coaches

Joss Goulden

Parenting Coach/Mentor

Joss is a parenting coach and mentor who supports families to create more connection, awareness and joy in parenting. She is an Aware Parenting instructor certified with the Aware Parenting Institute and has been practising it for 16 years. Joss is the mother of 2 children, aged 18 and 16.

Joss is passionate about sharing this beautiful approach with parents. She loves Aware Parenting because it creates strong, connected relationships in our families and gives parents the tools, based on scientific research, to support our children to be cooperative, connected to their authentic selves and loving. She believes that Aware Parenting is THE solution for so many of the challenges facing the world.

She is also really passionate about Homeschooling and Natural Learning.

shae cox parent coach transform parenting

Shae Cox – Founder of Connection Village

Holistic Infant & Child Sleep Consultant, and Conscious Parenting Coach

Shae is a highly regarded holistic infant and child sleep consultant and conscious parenting coach who works with families across the world, providing mentoring and educational support to help them achieve optimal sleep, nurture secure attachment, and build strong connections.

With her many years of experience, Shae has always prioritised connection embracing holistic, gentle and nurturing methodologies to establish a secure attachment and bond between parents and their children to cultivate emotional wellbeing throughout their entire family.

shae cox parent coach transform parenting

Shae has worked with hundreds of families following her Sleep Without Cry It Out Framework – 5 Essential Elements to Achieve Optimal Sleep, and it is her mission to help nurture Happy Families, Empowered Parents, and Connected Children.

Shae founded Connection Village to share her expertise within a village of prenatal, newborn, early childhood and parenting experts to support, educate and guide as many families as possible.

Matt Musgrave

Internal Family Systems (IFS) Informed Mental Health Counsellor

Matt is on a mission to create spaces for men & fathers to experience their full complexity free from shame, secrecy or judgement. He has been working with dads in various capacities for over 6 years, with a particular focus on facilitating men’s groups as well as individual counselling and coaching. Matt is a dad to two young boys and intimately knows the pressures, struggles and expectations that come with transitioning to fatherhood.

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